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Making Technology Investments Profitable: ROI Roadmap to Better Business Cases |  | Authors: Jack M. Keen, Bonnie Digrius
Publisher: Wiley
Category: Book
List Price: $60.00
Buy Used: $11.00
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Seller: ananduppor
Rating:  18 reviews
Media: Hardcover
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 0471227331
Dewey Decimal Number: 004.068
UPC: 723812115266
EAN: 9780471227335
Publication Date: November 8, 2002
Availability: Usually ships in 1-2 business days
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Product Description
Take the mystery-and anxiety-out of maximizing IT value It is not unusual for companies to scrupulously analyze a fifty-dollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show fail over 500f the time. Making Technology Investments Profitable: ROI Road Map to Better Business Cases applies the authors proven VALUE-on-Demand™ methods to maximizing the business payoff from IT projects. Jack Keen and Bonnie Digrius's forward-thinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROI-savvy business cases to become a firm's prime driver of improved payoff from IT investments. The book shows managers how to: - Formulate simple, but powerful ROI business cases that help maximize the value from IT investments
- Develop easy-to-install procedures for selecting and prioritizing competing IT investments
- Implement straightforward methods for tracking IT value during implementation and operation
The authors include examples and case studies gleaned from their experiences in applying their VALUE-on-Demand™ methods to over 200 projects in North and South America, Europe, and the Asia-Pacific region. Making Technology Investments Profitable: ROI Road Map to Better Business Cases provides a welcome, essential guide for CFOs, CIOs, IT managers, business unit managers, IT sellers, and consultants interested in applying simple, but powerful techniques for enhancing IT value. "The value proposition of technology has always been about reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. Making Technology Investments Profitable is direct and straightforward advice, highly recommended for companies and vendors alike."
-Craig A. Conway, President and Chief Executive Officer, PeopleSoft® inc. "An extraordinary, practical, how-to-do-it book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO's and project manager's desktop."
-F. Warren McFarlan, Professor, Harvard Business School "This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives. Every businessperson needs this book!"
-Christine Comaford Lynch, General Partner, Novus Ventures "Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."
-Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company
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| Customer Reviews:
Showing reviews 1-5 of 18
 Building Better Business Cases Review March 11, 2008
Chad Birdsong
3 out of 3 found this review helpful
I recently read this book for a graduate class. If I were using this book to review an already created business case, it would be useful. The checklists for a business case can really help a case creator evaluate their work. In the instance that a manager or dicision-maker is evaluating a busienss case, the selection process criteria is helpful. Some of the information in the book is vauge. The steps to building a better business case are merely statments with little substance to how to actually do some of the actions the steps advocate. The calculations are unclear also. I went to the appendix and attempted to derive some of the figures conveyed in the book and could not do so. The book also offers little in terms of intellectual insight. I really feel that this book ignores important details with the hopes that the audit tools and other checklist will be sufficient to satisfy a reader of the book. If the audit tools do not satisfy a reader, the rest of the book drags on. I could see the authors of this book writing this book with the hope of simply making some quick sales.
 Easy to read and informative March 11, 2008
Fnu Diana
The book is very informative for IT project manager. Mostly, it contains steps and procedures that can be applied during each phase (planning, implementation, and review).
I think those procedures are easy to understand but in practicing those, I guess it will takes time to see the result. And, I think the most time consuming from those steps are defining the payoff measurement criteria. Unfortunately, the authors do not explain or elaborate clearly on the selection of criteria. I know that choosing the criteria depend on companies. However, I like to see in the book how many criteria to choose and how we select them.
I agree that every project should have been evaluated. The book provides a great score-sheet that could be filled by the project users for realizing the IT benefits. It gives me an idea at least to ensure that everybody realizes the benefit of the new system. This also makes easier to track the benefits stream over the costs. Since everybody participates in the survey, the project team knows what to improve if there is a problem.
Overall, this book gives a lot new ideas on IT investment evaluation and IT benefits measurement. The authors provide great guidelines from planning phase to final (review) phase. In addition, the author also talked a little bit on how to deliver ideas to your boss with good impression and persuasiveness. However, I would like the authors to explain more detail on each procedure, i.e. what's the importance of them to follow, what if we skipped some procedures.
 A valuable read for IT marketers February 6, 2007
Janice King (www.writinghightech.com)
1 out of 1 found this review helpful
Although this book is targeted primarily to IT purchasers, it provides valuable insight and guidance for those who market IT products. Too often, marketers use empty phrases to describe the potential value of investing in their products. The content in this book will help marketers substantiate those claims and make all of their product messages and promotional materials more credible and compelling.
The Best IT Sales Tool of All Time October 10, 2005
D. Ahrens (Silicon Valley)
3 out of 3 found this review helpful
Written by a 17-year Silicon Valley Sales Veteran - Since 2001, closing sizable deals has been difficult. The old 5 page consultative selling ROI spreadsheet has very little credibility. This book my friend put credibility and VALUE back into your ROI sales quiver. In fact, I give a copy of this book to my champion within the account so that he can get me to the information to develop a comprehensive business case that clearly and logically support a justifiable ROI. I actually have reservations writing this review because at the moment, this book is my competitive edge. But because this book helped me close three deals each in excess of $11M in the third quarter of 2005, I have to give this endorsement to the author.
useful if you don't have much of a clue November 1, 2004
Leonida (Milan, Italy)
3 out of 5 found this review helpful
I got this book amongst other related ones, for a management learning project I participate in. My background in formal evaluation of IT projects is essentially zero.
I expected this book to provide me with some oversight on the topic, and practical tools amd methods to carry out the assignment.
The book delivers on both aspects, so I feel I have to explain why I give it only a "fair" 3 stars rating.
The book conveys a host of conventional wisdom nicely and orderly packaged, a lot of "practical" stuff (that I don't expect to be able to use in practice though), and a "solution to any situation in 11 steps" attitude, all of which imho make it essentially a sort of consultant-held 2-day course in written form.
Also, it's useful in that you don't get confused with several approaches, but just the ROI approach may not be enough. You'll likely need more than this to get the job done.
In conclusion, it's a good book, but not something you can't do without, nor particularly enlightening, nor your definitive source on this topic.
Showing reviews 1-5 of 18
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